Decode the Buy Box
The three factors Walmart actually scores — listing quality, price, and shipping — and why one weak signal can disqualify an otherwise strong listing. Hear how the marketplace evaluates competitiveness straight from Walmart.
Live webinar · July 8 · 1 PM ET
How to win the Walmart Buy Box.
Walmart Marketplace's Mikey Canihan sits down with Flashpricer CEO Jordan Schanzer to break down exactly how the Buy Box is won — listing quality, pricing, and shipping — and how to keep it and scale once you're winning.
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The conversation
Losing the Buy Box you should be winning? This is the session for you.
Most Walmart sellers hit the same wall.
You optimized the listing — good images, full attributes, solid reviews. But you're still not the offer shoppers see first, and you're not sure why. The Buy Box isn't a mystery. It's a score, and most sellers only manage one piece of it.
On July 8, Walmart Marketplace's Mikey Canihan and Flashpricer CEO Jordan Schanzer break down the full scoring system — and exactly how to move every lever in your favor.
$713B
FY26 revenue
The scale of the marketplace you're competing to win inside.
15
Years and counting
Hands-on Walmart Marketplace pricing expertise, live on the call.
75%
The threshold
The price-competitiveness score you need to stay Buy Box eligible — and how to reach it.
What you'll learn
A practical playbook for winning the Buy Box — not a sales pitch.
Hit the 75% pricing goal
How to reach Walmart's price-competitiveness threshold, recover a suppressed Buy Box, and protect margin once you've won — using intelligent, automated repricing built specifically for Walmart.
Scale once you're winning
Protect your score from stockouts and grow GMV with Assortment Growth — expanding your catalog into high-demand products without losing the listings you already hold.
Live Q&A included. Bring your questions — Mikey and Jordan are taking them live.
Who you're learning from
The Buy Box, from both sides of the marketplace.
Mikey Canihan
Business Development Manager, Walmart Marketplace
Mikey helps third-party sellers grow on Walmart Marketplace, focused on the strategy and partnerships behind seller success. Based in Sacramento, he brings 17+ years of sales and merchandising experience and a first-party view of how Walmart actually evaluates and rewards competitive offers — listing quality, fulfillment, and the Buy Box.
Jordan Schanzer
Founder & CEO, Flashpricer
Jordan has spent 15+ years inside marketplace pricing. As employee #1 at Informed Repricer, he helped pioneer modern repricing technology, and later worked directly with Walmart to build their repricing API. He's personally managed over $80M in Amazon and Walmart sales and was an early panelist at Prosper Show.
Who this is for
If any of these sound like you, save your seat.
Walmart Marketplace sellers who keep losing the Buy Box and don't know which lever to pull first.
E-commerce sellers expanding to Walmart who want to get the Buy Box right from day one.
Sellers stuck below the 75% price-competitiveness threshold on their key SKUs.
Growing catalogs ready to scale GMV with assortment expansion — without sacrificing the listings they already win.
Reserve your seat
Seats are limited. The replay isn't guaranteed forever.
Free to attend. Register now and we'll send you a calendar invite plus the replay link after the session ends.
Walmart Marketplace × Flashpricer
Save your seat for the live session